@goob might I ask what do you feel our goal is with the press push we are planning on Monday? Is it to get more press about Diaspora? Prove to people that it isn’t dead, and the community has endured? That communication has improved? What message are we as a project trying to push out to the world?
People still know about Diaspora, so this isn’t about building relationships with them. It’s about making sure they know why they should care.
There are two secrets about the press that I have learned in the past two years.
If you keep making blockbuster announcements, they will keep coming back. If you spend social capital making an update that doesn’t rock their socks off, they are going to be less interested in future project announcements. If you feel like Diaspora doesn’t get much press now, putting out an announcement that we are just joining a foundation isn’t going to win over too many journalists or get them to focus on the bright future of Diaspora that you all have busted your butts for the past year.
The “story” is about the people involved, not the organization itself. Right now, whether it’s right or not, the press associates the project is Raphael, Daniel, Ilya and I. Without a proper whiz-bang handoff, thats what readers are still going to think. The crowdfunding campaign is a big enough headline that it resets the message for the community to set the tone for whatever future endeavors you want to make. It makes sure that they are listening to you not the original four. There are already press lurkers even in this Loomio that have reached out to me out me asking for details. We need something that shows that this is more than just a ‘community takeover’, but a constructive building block towards Diaspora’s future.
WIthout the crowdfunding project, the few headlines on Monday will look like:
“Diaspora; still exists, joining non profit after one year of community autonomy”, or “Anniversary of diaspora* as a community-run project”. I don’t mean to belittle the hard work you all have put in to make this happen, but you have a golden opportunity to make sure the people come to you rather than having to convince them to listen.
I’m not sure this will get the people excited to come check us out again.
However, image the headlines that happen if we launch with a crowdfunding campaign on Monday might look like this:
“Diaspora founders send off Diaspora in a big way; Foundation, new leadership new crowdfunding campaign, open-source style”
“After a year, Diaspora joins FSSN, goes back to roots to reboot as community project, refreshed core team with new Crowdfunding Campaign”
Perspective is everything. It sets a tone that you can take an idea, rally around it with a community, and build it into something that nobody’s really seen before. That’s something the people can get behind. It captures their imagination, which is something every good Free Software project strives to.
This is a rare opportunity, one that doesn’t come often. Deciding to just do something later means you will have already lost people’s attention. Talk, rather than action, could lead to a wasted opportunity. I don’t want to see that, and I’m sure neither do the people that put their hearts into this project. Diaspora has always been about thinking bigger, and this is an ideal moment for all of us to do the same.
If your goal is to get the word out to the people that Diaspora is live and well, the best thing you can do is send a strong message, and I can’t image a better one.