@GP The third paragraph of the wiki page for Corporate Identity (CI) describes pretty well what it is.
In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such.
This discussion is about typefaces and its letter cases, so it has to do with identity since the concept of CI consists of Corporate design, communication, and behaviour.
every style aspect, event the font size, has influence on how the identity is perceived by others and it doesn’t need a wiki for this as this is just logical and applies not only to corporates but also for human: if you dress different, people perceive you different.
The capitalisation is NOT a bug like you say, but a style question and each company has a different style rule for handling letter case. Apple’s Style Guide has plenty of rules on when to use title-case and when to use sentence-case. An excerpt:
capitalization Two styles of capitalization are commonly used at Apple:
• Sentence-style capitalization: This line provides an example of sentence-style capitalization.
• Title-style capitalization: This Line Provides an Example of Title-Style Capitalization.
So you see, this is not a bug, but a design question which someone cannot make a reasonable decision on because of the missing specification of the identity.
You are just following you own personal taste and therefore just a waste of time.
Just writing everything in uppercase indeed wouldn’t make diaspora hip and cooler, but who said that diaspora should look hip and cooler? That’s again your personal taste which influences the brands design and therefore in my eyes not worth spending time on. Google uses uppercase in their Style Guides for Components’ buttons and the “Compose” button in your gmail account also use uppercase and it doesn’t look immature at all (which is again your personal taste) when you have an overall concept and know why you want to use uppercases. They use uppercase in buttons and orange colours in order to draw attention to main functionalities so a user doesn’t have to search long. That’s what I mean by making reasonable decision. Throughout the whole discussion I cannot read any valid reasons beside personal tastes and even declarations about title case being “a bug”.
Google also show that the switch between title case and sentence case and they do it with reason.
Their Design Guides begin with the sentence…
At Google we say, “Focus on the user and all else will follow.” We embrace that principle in our design by seeking to build experiences that surprise and enlighten our users in equal measure.
And that’s the point: it is not about your taste, my taste or any others taste here, but about the taste of the targeted user group which (surprise surprise) needs to be defined first.
In other words, what diaspora* needs right now is more tweakers, not more thinkers.
I prefer thinking when attending discussions.